Dimension Z Golf Club Manufacturer

For many decades, only two companies have dominated the steel golf shaft industry. Not many things have changed moving into 2004 as True Temper and Royal Precision continue to battle over large OEM contracts and percentage of market share. The Dynamic Gold shaft line True Temper released in the early 1950’s has continued to be a staple in the large OEM sets of irons, and continue to dominate the world tours. Royal Precision, which makes the famous Rifle steel shaft, has had to continue to develop new and better product to keep their revenues constant. Amid manufacturing problems and financial shortfalls RP has finally come out the other end with their focus on private ownership, recapitalization, and R&D. Of the two companies, True Temper is by far the larger of the two players with revenues exceeding 100 million, while Royal Precision has struggled in the past 5 years to rise back from an ailing revenue stream of 20 million to their company high of 60 million. Both have their work cut out for themselves in 2004. While RP has publicly stated that they are out of the commercial grade high volume shaft business, True Temper continues to deliver many of the low cost steel shafts to the large OEM manufacturers effectively keeping their market share far ahead of Royal Precision. With some club manufacturers such as Taylor Made, Tommy Armour, and Wilson having shut down their US manufacturing facilities and elected to have their clubs fully manufactured and assembled in the Far East, and Asian steel manufacturers such as Nippon ready to go with cheaper steel, it may be only a matter of time before these two American steel companies become nothing more than branded wholesalers of cheaper Far East product.

Brad Ingermann is the Master Club Technician at Dimension Z located in Arvada, Colorado, you can check out more detailed information about them by going to their web site www.dimensionz.com.